British Airways i360, has become Brighton and Hove’s top paid tourist attraction and a key landmark on the city’s seafront. Since opening it has welcomed over 1.1 million visitors. The i360 has helped broaden and strengthen the city’s visitor economy and is also a multiple award-winning visitor attraction.
Sublime were tasked with designing a report that showcased the economic and social value impact that the attraction has had over the last three years. It was clear to see from the figures we were presented with that the attraction is a big success and a wonderful asset to Brighton. This project was about showcasing those stats and all that the i360 had to offer in a report that would be feature at a celebratory breakfast with VIPs.
“It’s been a pleasure working with you – the author of the report was extremely complimentary about the design.”Anna Prior – Head of Marketing
Brand was our top priority here and working with the British Airways i360 Marketing Team was a great partnership. Fusing their stunning photography with the impressive figures meant we could produce a report that everyone could be proud of.