A fresh new identity for world travel experts to engage new audience demographics and propel the business forward.
An important element was reflecting back the heritage and identity of the company to their key team. Taking the time to understand where they had come from gave weight to the new ideas of how we could take the business forward.
“We had never heard anyone communicate our brand DNA as clearly as Sublime did during the brand development process. This gave us huge confidence that they completely understood our context, and we should pay very close attention to their ideas.”