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"Your brand isn’t what you say it is. It’s what they say it is."

Marty Neumeier

Spring Harvest Holidays

Brand Identity, Messaging, Implementation

An energetic identity for a popular French holiday park bringing clarity to audiences old and new.

Spring Harvest Holidays has been running quality Christian breaks at its beautiful Le Pas Opton park in the Vendeé since . The identity gives fresh energy to the already successful brand positioning it for further growth among new audiences from the UK, Holland, Germany, and of course France.

Clearly differentiating between the brand name of Spring Harvest Holidays and the park name of Le Pas Opton gave clarity and consistency for audiences old and new.

Implementation work included wayfinding signage and on-site branding, uniforms, photography direction and marketing collateral.

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