Uniting the team around a strong purpose and creating clear positioning that inspires action were two key areas of focus. Creating a brand is a journey and with a small, close-knit team, engaging each person to hear their point of view is vital to get buy-in from the people who are going to be responsible for living the brand out. For Mast, we interviewed each employee, ran a team brand workshop making the people on the inside a key part of the process.

Sublime produced a brand strategy and identity, developed a new website and we continue to consult on B2B lead generation and marketing to propel the brand into action.