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"If you're not in a state of play, you can't make anything."

Paula Scher

Broadcast Bionics

Brand Identity, Brand Architecture, Product UI

A powerful identity for a world-leading broadcast software company to create a united brand framework ready for growth.

With a global niche audience and an unquenchable approach to innovation, Broadcast Bionics is in a league of its own in the category of broadcast software. The brand identity gives a big look to this small company, allowing it to partner with household brands such as Skype and gain favour with national radio networks around the world.

‘Smart’ thinking (or AI) underpins much of the company’s approach to product development, so it was important the identity and core messaging focused on this.

Sublime mapped out a refined new brand architecture, bringing harmony to the existing product line with an easily expandable design system of product IDs.

Implementation included custom exhibition stand design, design concepts and direction for product UIs as well as a host of marketing collateral, press ads and merch.

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