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Seth Godin

Brand development

1. Book a call to discover whether Sublime is the right fit

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2. Follow up call to discuss project details, fees and payment plans

3. Sublime sends over a formal quotation for the work with agreed payment schedule

4. KO meeting/call with project team to confirm timeline and materials required for strategy sessions

5. Brand strategy workshops covering vision, values, goals, audience and brand story

6. Sublime presents brand strategy documentation for approval

7. Stylescape process to inform and focus the design phase

8. Sublime to produce brand design concepts based on agreed style direction

9. Presentation of brand concepts with mockups of relevant applications

10. Further design development as required

11. Approval and brand sign off

Website development

1. Book a call to discuss website goals and SEO requirements

2. Sublime to produce website timeline and requests for information (hosting logins)

3. Agree content for website and list articles, owners and deadlines

4. Sublime produces wireframes to ensure effective visitor journey

5. Sublime presents initial wireframes for discussion

6. Sublime to amend and refine wireframes and resupply to client for review

7. Sublime to produce frontend designs for review

8. Approved designs submitted for site build

9. Agreed content uploaded prior to site presentation

10. Staging site link shared with client for preview and update monitoring

11. Email marketing platform configured for website lead generation (we use and recommend ActiveCampaign).

12. SEO and analytics tracking tools installed and configured

13. Site signed off ready for go live

14. Check technical configuration (email, DNS, hosting)

15. Site goes live

16. Monitor and optimise search visibility and keywords

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